Amazon Registration Certificates and Seller Support
Amazon Registration Certificate
A recent post on Amazon Registration Certificates generated a number of questions along with shared frustrations. In the previous post I talked about selling on Amazon in a FDA regulated category, like health and beauty, where Amazon requires among other hurdles to be listed a certificate from the FDA. The FDA does not issue certificates of registration. The FDA under the Food and Drug Act is even prohibited from releasing certain information about a company’s registration to the public. Yet, Amazon requires it.
What became clear in the questions and comments is the chaos, disarray, and at times outright nightmare Seller Support can be on what constitutes a valid certificate. The FDA not only does not issue registration certificates the Agency does not set requirements or regulations for registration certificates.
Neither does it appear that Amazon or Seller Support operate with a set of requirements for the certificates requested. This is a point I’ve raised with Amazon’s legal department. It is incredibly frustrating working with Seller Support where generic boiler plate responses are given when certificates are refused. I’ve worked on matters where Amazon Seller Support refuses a certificate because it lacked a bald eagle, or the eagle wasn’t big enough, or because the certificate lacked the word “valid.” Recently Seller Support stated only printed and scanned certificates were valid.
The question I raised with Amazon’s legal department was whether Amazon was effectively privatizing the regulatory role played by the FDA. In one case Amazon Seller Support refused a certificate on a Class I device because the initial registration number was not proof of registration. I sent an e-mail from the FDA’s Center for Devices confirming the initial registration number was sufficient to begin sales. Seller Support wouldn’t budge. Interactions like this raise serious questions.
In working with Seller Support the key is persistence. For my clients I continue to tweak the certificate to capture the information requested. There is also growing recognition of the certificates issued by my firm due to the repeated inquiries with Seller Support and the legal department. I also find that a cover letter explaining the legal basis for the certificate helpful.
Continue to share your Amazon registration certificate frustrations by commenting below or sending an inquiry to our Washington D.C. or Charlotte NC offices. The more we learn the more pressure we can place for constructive change.
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